The BizAttic library · Lead Generation
Lead Generation guides with real numbers.
What SEO, ads and outreach cost, what they should bring back and how to check it. Written for business owners by the people who do the work. Every price has a date and a source.
Free tools
Work it out yourself.
No sign-up. The math is shown on the page. Trade terms are in the glossary. All free tools
Tool
Lead list cost
Database vs freelancer vs researched list.
Free- Counts your own hours
- Uses published prices
Research
Price index
What link building providers publish as their prices.
Updated Nov 2026- Read from their own pages
- Dated and linked
Monthly
What changed
Search, ads and outreach rules, and what to do about them.
Free- One short list a month
- Plain words, no jargon
Once a month
What changed, and what to do.
One email a month for business owners. What changed in search, ads and outreach, and what it means for your leads and sales.