Monthly updates
What changed. What to do.
One short list each month for business owners: what changed in search, ads and outreach, and what it means for your leads and sales.
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Spam reports can now lead to manual action
Google says it may act on spam reports directly. If you buy links, check how they are won.
What to do -
FAQ rich results are gone
Google retired FAQ rich results in May 2026. Keep the questions on the page for readers. Do not expect the search feature.
What to do -
Merchant Center rules on AI-made product images
Product images made or changed by AI tools need the right label. Check your feed before the holiday rush.
What to do -
Bulk sender rules: what still applies
One-click opt-out and low complaint rates are still enforced by the big inboxes. Keep each sending domain clean.
What to do -
Site reputation policy changed in Europe
Google changed how it enforces the policy in the EEA. Guest content must still fit the host site.
What to do
Start here
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