Editorial standards
How we write our guides.
Each guide is written or reviewed by the person who does that work every day. Every number is checked before it goes live.
Editorial standards
How we write our guides.
Written by the doer
Each guide is written or reviewed by the person who does that work every day.
Prices with dates
Every price we quote for another company is read from its own page, with the date we read it.
Fixed when wrong
Tell us about an error and we correct it and note the change.
More about us
Authors and review
Who writes, who checks.
Every guide goes through the same steps: a brief, a draft, the author's own data and a worked example, a check of every number and price, then the reviewer's sign-off.
| Topic | Written by | Reviewed by |
|---|---|---|
| Paid ads | Ads specialist | Founder |
| Link building and audits | Outreach lead; senior SEO lead when named | Founder |
| Lead generation and cold email | Lead researcher | Founder; legal topics get an outside review once |
| Agency growth | Founder | — |
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